How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 28.06.2025 05:22
Product
Perception
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
Why do some people believe that Homelander would be no match for Superman or Thor?
Place
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
Why is the covert narcissist actively avoiding me when they see me everyday?
Good marketing is doing this well.
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
People
Processes
Price
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.